First-year undergraduate methods course in the BSc Management Science program. Topics include probability, estimation and testing, linear and logistic regression, classification and regression trees, and clustering. Students become proficient in R.
Textbook: Data Analytics with R
Advanced undergraduate course in the BSc Management Science program. Topics include product design, pricing, promotions, user generated content, segmentation, targeting, positioning, and customer lifetime value. Students discuss case studies, read academic research papers, and work with data from real companies to learn how modern analytics can improve marketing practice.
Master’s course in the MSc Marketing program. Topics include research designs, questionnaire design, data collection and sampling, data visualization, and statistical inference.
Advanced undergraduate course in the BS Business Administration program. Topics include research designs, questionnaire design, conjoint analysis, data collection and sampling, data visualization, and statistical inference.